WHAT IS PRODUCT DESIGN

There are many different directions in design and each has its own characteristics. UI is about a beautiful interface, UX is about ease of interaction. There is also product design that goes beyond these two trends.

In the article, we will talk about how to build a product design, and what needs to be done to make the target audience fall in love with it .

WHAT IS PRODUCT DESIGN

Surprisingly, there is still no single definition for product design. In different countries, product designers are engaged in their own tasks. They can paint pictures, create sculptures, or work on an app. In each case, the designer develops a product and makes it as attractive as possible for customers.

A distinctive feature of product design is that a specialist can work with a project on an ongoing basis and the task will not have a logical conclusion . The UI designer creates an interface, coordinates it with the customer, and passes it on to the developer. The product designer works with the project for a long time, improves it and collects user opinions. Check all about product design and industrial design at the our website.

There is an opinion that to create an effective product you need only an object and any interface. In reality, a lot depends on the convenience and degree of involvement of developers. If the designer was able to catch the “pains” of the target audience, analyzed the solutions of competitors and made a more user-friendly interface, the product has every chance to win the trust of current and potential customers.

In this article, we only consider designers who work with projects in the digital world. They create applications, portals, games and other interactive things. The specialist and the product merge into a single whole, and the designer intuitively feels what the project lacks and how to fix it.

A product designer does not have to be a UI/UX designer. It works on another level and doesn't have to sit in a graphics editor or cloud platform for hours, picking up gradients and color for the background. A specialist in this niche helps to research the target audience, identify the problem and find an effective solution. He constantly interacts with people who will use the product on an ongoing basis.